This project was for a returning client who was developing a new aviation brand. I worked closely with the founder to understand their vision and target audience, creating a clean, modern identity with a premium feel.

The logo was designed with subtle references to aviation, with the custom ‘A’ glyphs inspired by the tailfins of aircraft. These shapes were carried through into the brand icon, creating a recognisable mark without being too literal. I paired the typography with a refined colour palette of charcoal, off-white and muted blue-grey, bringing together a sense of precision, sophistication and innovation.