I worked with Dr Ali and Dr Ajmal to bring their vision for Clinic N°44 to life in London, developing the brand strategy, visual identity and website. We began by defining the clinic’s positioning, messaging and target audience, creating a clear foundation for the design. From there, I translated the strategy into a cohesive identity and website, considering how potential clients would discover the clinic and form their first impression. The business has since grown to two London locations, with clients sharing that the branding and website were part of what first drew them to the clinic. It’s been particularly rewarding to see the design play a part in connecting the team with their clients.